TUDOR is an award-winning Swiss-made watch brand, defined by watches with refined aesthetics, proven reliability and unique value for money. The origin of TUDOR dates back to 1926, when “The Tudor” was first registered as a brand on behalf of the founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in 1946 to offer watches with the quality and dependability of a Rolex, at a more accessible price. Renowned for their robustness and affordability, throughout their history TUDOR watches have been the choice of bold adventurers on land, underwater and on ice. Today, the TUDOR collection includes emblematic models such as Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has also offered mechanical Manufacture Calibres with multiple functions and superior performance.
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first-class ambassadors, whose achievements result directly from a daring approach to life.
DAVID BECKHAM
One of the most admired, gifted and successful footballers of all time, a philanthropist, an entrepreneur and a global style icon, David Beckham is the ultimate embodiment of the daring values that make TUDOR what it is today.
JAY CHOU
Musician. Actor. Director. Over two decades, the “King of Asian Pop” has explored new frontiers in music and entertainment, defying expectations. Chou’s always ready to take on new challenges and dares to dream big.
CHENG YI
Renowned Chinese actor Cheng Yi is one of those daring individuals, and now he's part of the TUDOR family. He stays true to himself, always pushes the boundaries, and dares to take on the unknown.
THE ALL BLACKS
Since 2017, New Zealand's national rugby team, the legendary All Blackshave been ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful, uncompromising sport with noble values, a sport for the bold, a true reflection of the spirit that has driven this watchmaking brand since its inception.
ABOUT TUDOR
RELIABLE AND ROBUST WATCHES SINCE 1926
MANUFACTURE
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards and at the brand’s own Manufacture in Geneva, Switzerland. Exceptional know-how and state-of-the-art technology drive the production. TUDOR watches benefit from rigorous quality management and automated testing systems, plus more than 50 years of construction.
MOVEMENT
In 2015, TUDOR created its first Manufacture Calibre in its history. A high-performance Calibre is produced in-house and now features in most of the TUDOR watch collections. These calibres are certified for precision by the COSC. For example, some of the Manufacture Movements have a 70-hour power reserve, allowing the watch to be worn Monday morning without winding until Thursday night.
HISTORY
TUDOR was first established by Hans Wilsdorf in 1926 to make the best possible watch at the best possible price. Nearly a century later, TUDOR continues to offer robust and reliable watches at accessible price points.