Founded in 1847 in Paris, Cartier stands as one of the world’s most esteemed and respected companies in the luxury goods industry. Today, the Maison is renowned worldwide for its high jewelry creations and watches, perfumes and prestigious accessories – symbols of craftsmanship and elegance, quality and excellence. In 1904, Alfred Cartier had the idea of a more practical watch, he designed the first wrist watch for men and offered it to his friend. Thanks to the convenience and the fancy look of the watch, supported by the fame of the aviator, the wristwatch became a large success. It is now part of the tradition of the brand.